kate-hers RHEE: Inventing Genealogies was the New Media Artspace's Fall 2021 Visiting Artist Exhibition featuring international artist, kate-hers RHEE. This team collaboration was our second fully virtual exhibition. I was responsible for designing and creating the style guide, title treatment, and social media assets, as well as planning and executing social media strategy.
Responsibilities:
20+ pieces of content over 2 months
Graphic design
Motion graphics creation

Title treatment
Typography
Layout design
Style guide
Social media assets
Social media strategy
Content strategy
Performance/KPI reports
Event marketing
Livestream hosting
Copywriting
Social Media Goals:
Increase traffic to exhibition website
Increase exhibition and brand awareness
Increase overall engagement


Results:
Increased reach by 3,821% (10.8k accounts) over a 30-day period (in comparison to previous 30 days)
Increased engagement by 103% (63 accounts) during the same period

Identity
I conceptualized the circular typography treatment that frames the “tree rings” collage illustration. I chose to use Typeka due to its vintage typewriter aesthetic, which echoes the works presented in the exhibition. The “tree rings” collage illustration was created by my colleague at the New Media Artspace. 
Motion Graphics for Instagram Reels
For the following motion graphics, I pulled several materials from the exhibition, which was to be experienced as a “maze” of documents of sorts. I played on the “typewriter” motif that I instilled within the branding by sourcing matching sound effects from freesound.org. I designed this motion graphic to have a similar feel to vintage slide projectors.

This Reel contains a clip from a short film featured in the exhibition, in which the artist showcases part of her journey to learning Korean.

This Reel contains a clip from another short film featured in the exhibition, in which the artist appears in a Korean program to discuss her backstory.

Other Social Media Assets
Postcard Design

Circular typography treatment by me. Collage illustration by colleague.

This virtual postcard was sent to faculty and media to promote the digital exhibition launch.

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